THE BEGINNING. . .
Springs Sun and The Denver Post - Sports writer.
National Bank (a.k.a Intrawest Bank, First Interstate Bank, Wells
Fargo) - Founded PR department
Associates (founders and operators of Vail Resorts) - In charge
of PR and the in-house ad agency.
Creek Resort - Marketing director.
Savings & Loan (a.k.a Commercial Federal Savings) - Director
of marketing and head of the in-house agency.
B.S. in Journalism/Advertising - University of Colorado, Boulder
Marketing School, Graduate Program - University of Colorado
Worn at Christopherson & Co.
hats. All 7-3/4. Big heads, at least circumference-wise, are a family
trait. On my hat rack are: client counseling; PR, marketing and
communications strategist; creative director; copy doctor; new business
developer; and guiding light.
(I see about 70 a year.)
with my running mate, a Lab-mix mutt named Bubba. Skiing. Golf.
Reading newspapers and magazines (three newspapers every morning).
Sure, it unfairly stereotypes upper Midwesterners. Is that what
makes it fun? You betcha!
The Battle for Your Mind, by Jack Trout and Al Ries. They were the
first to articulate that perception is the product, a valuable precept
for advertisers, marketers and PR people alike.